![]() ![]() ![]() At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. The pair started their venture in their mother's laundry. They named the new business "Gebrüder Dassler Schuhfabrik" ( Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. History Background Ĭhristoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958. Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.įollowing the split, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). The company was founded in 1948 by Rudolf Dassler (1898–1974). Puma is the third largest sportswear manufacturer in the world. PUMA will not give up its REFORM campaigns until racism and discrimination has been abolished.Puma SE, branded as PUMA, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Racism and discrimination have no place in our sport or in our society.” Valtteri Bottas added: “It is important for us to be united and show our commitment to change. I have personally experienced racism in my life and seen my family and friends experience racism, and I am speaking from the heart when I appeal for change.“ Lewis said: “It’s so important that we seize this moment and use it to educate ourselves, whether you are an individual, brand or company to make real meaningful changes when it comes to ensuring equality and inclusivity. Lewis Hamilton and teammate Valtteri Bottas are at the heart of the Mercedes-AMG Petronas F1 Team’s commitment to fighting racism and discrimination. On a global basis, we have supported organizations campaigning against gender bias and LGBTQ discrimination”, states Adam Petrick, Global Director Brand Marketing PUMA. In the US, we have focused on racial inequity through reform of the criminal justice system. To date, we have focused our efforts in Europe on fighting racism in sports, with a particular concentration on Football. This has allowed us to work with amazing athletes such as Lewis Hamilton in fighting racism in their own sporting cultures. We launched our REFORM platform in 2018, with the single goal of turning intentions into actions in the fight for equality, respect, and fairness. “We are always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. PUMA has always partnered with athletes and ambassadors that have stood up for universal equality. Throughout the history of more than 70 years, PUMA has strongly believed in equality and in the power of sport to unite people and push culture forward in a positive way. ![]() The race shoe Speedcat Pro of Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. The latter shows #reform on the right hand which is PUMA´s statement against racism and criminal justice. The black race gear includes the race suit, underwear, balaclava and gloves. PUMA is happy that we have been able to fulfill their request for black race gear directly from the start of the season”, explains James Clark, Head of Sports Marketing Motorsports & Operations at PUMA. “We have been supporting the initiative of Mercedes-AMG Petronas F1 Team from the very beginning. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. Just four days after PUMA´s sponsored Mercedes-AMG Petronas F1 Team released the all-black base livery of the W11 race car, the racing team unveils their PUMA black race gear. ![]()
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